The imaginative Hubris Tree print is based off the Tree of Knowledge in the garden of Eden, seen through Eve's perspective. Designer Sam Wilde describes her as a heroine, who understood that paradise was artificial, and that the only way to truly embody her real-self was to choose autonomy and leave Eden. The word Hubris refers with some irony to the decision to defy the norms of behaviour and challenge the gods. The design is a homage to Vegetable Tree and Hawai, two of Sam’s favourite Josef Frank-prints.

Josef Frank’s textiles with the 315 linen designation are best suited for curtains, pillows and other textile products. They can also be used as upholstery fabric on furniture that is not exposed to excessive wear, such as in the home.

Designer

Sam Wilde

Designer Sam Wilde positions his practice at the intersection of visual art and surface design, and is best known for visual storytelling through his bold repeat pattern work. Marrying a background in science with a masters in Printed Textiles from the Royal College of Art in London, has leveraged Sam with the skill set to pioneer a brand-new approach to surface creation.

Demonstrating outstanding skills and artistry, Sam was awarded TexSelect 2018 and spotlighted as part of this generation's leading new designers. Having produced works for a number of reputable brands, including Apple, Svenskt Tenn, and the National Trust. Sam is now focused on establishing his signature world-building approach through his creative practice and collective brand Vespertine. Outside of his studio work, Sam Wilde is an active creative consultant, product designer and university lecturer.