La Plata was named after Rio de la Plata, the great river estuary outside of Buenos Aires. When Anne’s House at Millesgården was decorated by Svenskt Tenn in 1950, the sofa group was first covered with Josef Frank’s Drinks print. Carl Milles found it too dark and restless. He had envisioned white wispy clouds on blue skies for his secretary Anne Hedmark. The furniture was subsequently recovered with La Plata, designed by Josef Frank during 1943-1945.
Read more about screen printing in Svenskt Tenn's magazine.
Josef Frank grew up in Vienna and studied architecture at Konstgewerbeschule. In the 1920s he designed housing estates and large residential blocks built around common courtyards in a Vienna with severe housing shortages. In 1925 he started the Haus & Garten interior firm together with architect colleagues Oskar Wlach and Walther Sobotka. Svenskt Tenn hired Josef Frank in 1934 and just a few years later he and Estrid Ericson made their international breakthrough. Although he was already 50 when he left the burgeoning Nazism in Vienna for Sweden, Frank is considered one of Sweden’s most important designers. Read more