With the bauble fruits, the Christmas tree can be transformed into a Tree of Knowledge and thus create its own paradise during Christmas. All of the eight bauble fruits can be found in the actual Hubris Tree pattern. Designer Sam Wilde created four of them as re-imagined versions of Josef Frank's motifs, and the other four based of signature fruits from Vespertine, his own creative practice. Like the actual fruits of Eden, they're meant to be irresistibly sumptuous and enticing, bright in colour and bursting with flavour.
Designer Sam Wilde positions his practice at the intersection of visual art and surface design, and is best known for visual storytelling through his bold repeat pattern work. Marrying a background in science with a masters in Printed Textiles from the Royal College of Art in London, has leveraged Sam with the skill set to pioneer a brand-new approach to surface creation.
Demonstrating outstanding skills and artistry, Sam was awarded TexSelect 2018 and spotlighted as part of this generation's leading new designers. Having produced works for a number of reputable brands, including Apple, Svenskt Tenn, and the National Trust. Sam is now focused on establishing his signature world-building approach through his creative practice and collective brand Vespertine. Outside of his studio work, Sam Wilde is an active creative consultant, product designer and university lecturer.