Svenskt Tenn’s autumn exhibition opens today, full of patterns, warmth and colours with furnishings concentrated around the fireplace. In addition, sideboard 548 is being re-launched with glass table tops, fully in line with Josef Frank’s original drawings from 1934.
As many people get back to daily life, Svenskt Tenn is inaugurating the “Höst” (Autumn) exhibition, with cosiness in focus. The exhibition is based on four different homey spaces where deep colours and patterns create different looks – all with the fireplace in focus.
“We are really living in a strange time right now where the need to create a snug and flexible environment at home has increased, especially when more people than ever are spending additional time working from home. My thoughts go to Josef Frank who, in the midst of the war in the 1940s, sat in his kitchen in New York creating many of the beautiful and playful patterns that make up the vast majority of Svenskt Tenn’s print range to this day. The need for colour and patterns increases when the world feels uneasy,” says Thommy Bindefeld, marketing and creative director at Svenskt Tenn.
Sideboard 548 comprises two slim tables that can be placed together like nesting tables. It was designed by Josef Frank in 1934 and was previously in production. The table is now being re-launched in the range with glass tops in accordance with the original drawings.
“After reviewing Svenskt Tenn’s archives, a note by Josef Frank was discovered regarding sideboard 548, that its table tops should be in glass. We have a long-term undertaking to ensure that our production is always based on what Frank’s motives were when he designed his products and prints, and we never make changes to the original drawings. We therefore made the adjustment to the table after discovering this note and are now re-launching it as it was supposed to look,” says Bindefeld.
Svenskt Tenn in collaboration with Bukowskis
The historic Bukowskis auction house turns 150 this year and that will be celebrated by, among other things, collaborating with Svenskt Tenn on an anniversary edition of the Hortus pot in an amber colour.
“Bukowskis is a quality-driven player that values Svenskt Tenn as a cultural institution and appreciates the craftsmanship that goes into our products that are sold in newly produced editions at our store, and are eventually sold further, among other places at Bukowskis,” says Maria Veerasamy, CEO of Svenskt Tenn. “This is a solid relationship that has been going on for a long time and is something worth celebrating with this anniversary edition.”
Josef Frank designed the original Hortus pot in brass in 1938. Later, during the war, when all metal was hard currency, Estrid Ericson had the Gullaskruv glassworks make it in glass. At Svenskt Tenn’s spring exhibition in 1942, the Hortus pot was exhibited in ruby red, emerald green and bright blue. The amber Hortus pot, with the auction house’s anniversary logo at the bottom, will be launched at Bukowskis in August. The amber Hortus pot will then be included in the Svenskt Tenn range as of early November.
For more information, contact:
Elin Lervik, press manager, Svenskt Tenn: +46 (0)760-12 88 00, firstname.lastname@example.org
Thommy Bindefeld, marketing and creative director, Svenskt Tenn: +46 (0)8-670 16 02, email@example.com