For press loans, login information to access the image bank and other inquiries, please contact Svenskt Tenn's press assistant. For interviews and photo shoots in and outside the store, please contact Svenskt Tenn's press manager.
Svenskt Tenn was founded in 1924 and has been a part of the Swedish design scene for 95 years. Through the design philosophy of founder Estrid Ericson, the company has developed an eclectic range of colours, prints and materials with a focus on craftsmanship, quality and sustainability.
Svenskt Tenn’s history stretches from the timeless pewter under founder Estrid Ericson’s direction through to a lifelong collaboration with the Austrian architect and designer Josef Frank, to contemporary collaborations with designers from various arts guilds. Fashion designer Lars Nilsson, designer Luca Nichetto and artist Liselotte Watkins are some of the designers that Svenskt Tenn has worked with in recent years in order to complement the range with contemporary design.
In connection with the anniversary three products are being launched from the Svenskt Tenn archives, a place where over 2,000 drawings, xx products and 160 prints have been preserved since 1924. Nils Fougstedt designed the Pewter Fish Box (Ask Fisk i Tenn). The Pewter Pumpkin Vase (Vas Pumpa i Tenn) and the Pewter Shackle Jug (Bygelkrus i Tenn) were derived from concepts by Estrid Ericson. They are based on the ceramic originals from Stockholm’s Museum of Ethnography’s collection of Peruvian objects dating back to the late Chimú era (1300s).
Estrid Ericson and Svenskt Tenn received international attention early on. Her pewter pieces were shown in Europe and America and one year after Svenskt Tenn’s opening, her work was awarded a gold medal at the International Exhibition of Modern Decorative and Industrial Arts in Paris. Svenskt Tenn’s firm position in Sweden, and later on internationally, is however attributed to the collaboration with Josef Frank who moved to Stockholm in December 1933 with his Swedish wife Anna to flee the growing anti-Semitism in Austria.
“Together through Svenskt Tenn, Estrid Ericson and Josef Frank created a world of colours, prints and furniture that is now established as ‘typically Swedish.’ Imagine what a huge impact this ‘immigrant’ had on what we see today as a historical heritage and what an enormous contribution new generations of immigrants have and can have within cultural areas if we give them the opportunity,” says Thommy Bindefeld, marketing and creative director at Svenskt Tenn.
Prices on newly launched products from 1924: Fish Box SEK 2,800, Pumpkin Vase SEK 3,400, Shackle Jug SEK 14,800.
From October 24-27 there will be guided tours (45 minutes) of the store at 11:00 am.
For more information, contact:
Elin Lervik, press manager, Svenskt Tenn: +46 (0)760-12 88 00, email@example.com
Thommy Bindefeld, marketing and creative director, Svenskt Tenn: +46 (0)8-670 16 02, firstname.lastname@example.org
Svenskt Tenn is an interior design company with a store on Strandvägen in Stockholm and a shop online. Since 1975, Svenskt Tenn has been owned by the Kjell and Märta Beijer Foundation, which gives large grants to research and also helps to promote Swedish interior furnishings and design.
Products from 1924
The pewter, pumpkin-shaped urn was designed in 1924 after an idea by Svenskt Tenn's founder Estrid Ericson.
The decorative powder box was designed in 1924 by Nils Fougstedt and was one of the first items in Svenskt Tenn's range.
The jug shackle with fish decor was designed in 1924 after an idea by Svenskt Tenn's founder Estrid Ericson.