Press Svenskt Tenn

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For press loans, login information to access the image bank and other inquiries, please contact Svenskt Tenn's press assistant. For interviews and photo shoots in and outside the store, please contact Svenskt Tenn's press manager.


Moa Konow Hoffman

Press Contact

Elin Lervik

Press Manager
Al Fresco exhibition Jean-Philippe Demeyer Svenskt Tenn

Jean-Philippe Demeyer interprets Tolvekarna in exhibition at Svenskt Tenn

The Belgian artist and designer Jean-Philippe Demeyer’s love of nature is evident in the Al Fresco exhibition, which opens at Svenskt Tenn today. Al Fresco is an interpretation of Tolvekarna, Svenskt Tenn founder Estrid Ericson’s summerhouse. For the exhibition, Demeyer has, among other things, designed close to 30 exclusive cushions that will be for sale.

The creations of Belgian artist and designer Jean-Philippe Demeyer grow from and for nature, with a desire to preserve, recycle and give life to something new. The Al Fresco exhibition is his depiction of Svenskt Tenn founder Estrid Ericson’s summerhouse, Tolvekarna, a place where her great interest in both form and nature could freely thrive. Demeyer is known for his colourful and playful design, often inspired by gardens and historic interiors. The Al Fresco exhibition shows, among other things, his exclusive patchwork art, created with the fabric scraps from Svenskt Tenn’s artisanal production.

“We saw Jean-Philippe’s work a few years ago and thought that his aesthetic felt very contemporary while fitting well with Svenskt Tenn. His creations are on the borderline between art and interior design with a humoristic twist that feels exciting. In Al Fresco we get to see both Jean-Philippe’s interpretation of Tolvekarna and also his technique of creating patchwork quilts from fabric scraps, here in the form of Josef Frank’s different prints. Jean-Philippe calls it upcycling, finding new ways to use scrap materials, and this is something that fits well with Svenskt Tenn,” says Thommy Bindefeld, marketing and creative director.

“The upcycling concept is a fundamental principle in my work. The limitations that arise by only using what is at hand becomes a driving force in the creative process. Finding new uses for scrap materials gives me a sense of well being. The first time I met with Svenskt Tenn and presented my products and my technique, it became clear that sustainability is as much of a driving force for them as for me. I am therefore extra proud of this collaboration,” says Jean-Philippe Demeyer, artist and designer.

Products and prices
Demeyer has created nearly 30 unique cushions – this is haute couture where each item is one of a kind. Some of the cushions will be sold online and the rest will be for sale in the store. These fabric objects are made of remnants and scraps from Svenskt Tenn’s production and all of them are sewn by hand using the patchwork technique. Demeyer has also created Milky Eye, a collection consisting of cushions and a tray that will be included in Svenskt Tenn’s regular range. These are inspired by Demeyer’s own fabrics depicting his characteristic eye motifs in different forms.
Price examples: Al Fresco Couture cushion 700 €, Golden Eye tray 70 €, Milky Eye cushion 240 €

The Al Fresco exhibition takes place at Strandvägsgalleriet from March 26th to May 30th at Strandvägen 5 in Stockholm, but the inauguration will be held on the evening of March 25th through a live digital webcast on at 6:30. No pre-registration is required.

For more information, please contact:
Elin Lervik, press manager, Svenskt Tenn: +46 760 12 88 00,
Thommy Bindefeld, marketing and creative director, Svenskt Tenn: +46 8 670 16 02,

Exhibition Chairs by Josef Frank Svenskt Tenn

Chairs by Josef Frank exhibition opens – with the launch of three new chairs from the historical archive

This year’s first exhibition at Svenskt Tenn highlights Josef Frank’s philosophy for chair design and comfort. The full breadth of Josef Frank’s chair design will be shown, along with three new Josef Frank chairs launched from the historical archive.

“The planning for this exhibition began already a couple of years ago. We wanted to highlight the genuine and what is truly Svenskt Tenn, namely Josef Frank’s furniture making that he has become so renown for. Josef Frank had his own philosophy about this everyday piece of furniture and how to design a chair in the best way. This is an important and sustainable knowledge that we want to share,” says Thommy Bindefeld, marketing and creative director at Svenskt Tenn.

The exhibition shows the full breadth of Josef Frank’s chair design. In addition, three new chairs with different functions and expressions will be presented, taken from Svenskt Tenn’s historical archive, and all designed by Josef Frank.

Armchair P4
Josef Frank designed a number of bentwood chairs in the late 1920s, some of which were produced for Thonet-Mundus. The P4 bentwood chair’s original sketch has been preserved in Svenskt Tenn’s archive and probably never been produced before. The chair is manufactured at Gemla, the only factory in Sweden today that manufactures bentwood furniture. Between 8-10 people are involved in the advanced process.
Price: Chair 12 000 SEK, Cushion 6 800 SEK

Chair 1179
Chair 1179 was designed by Josef Frank in 1947. At this time he had just come home after his stay in America and had begun working with Larsson Korgmakare in Stockholm. The chair’s form was inspired by historical Egyptian design and made by hand in leather, mahogany and rattan. The frame for Chair 1179 is made of mahogany at Gärsnäs, a family-owned factory in Österlen. After the chair pieces are joined together the seat, made of natural tanned leather from the Tärnsjö tannery, is nailed to the frame by hand. The chair is then sent to Larsson Korgmakare in Stockholm, which takes over with crafting the back of the chair.
Price: 16 000 SEK

Armchair 930
Josef Frank designed Armchair 930 in the 1940s, with the idea of creating a piece of furniture that would accompany a makeup table in the bedroom. It’s a smaller club chair on high legs. Today it is manufactured at O.H. Sjögren’s furniture factory in Tranås, which has been manufacturing upholstered furniture for Svenskt Tenn since 1982. Making Svenskt Tenn’s upholstered furniture is a time-consuming process requiring great craftsmanship. A team of exceptional furniture makers, seamstresses and upholsterers lies behind this production, led by the fourth generation of the Sjögren family.
Price: 27 000 SEK

“The value of solid craft tradition becomes so apparent when we now launch these three diverse chairs from the archive. When good design and know-how of the craft meet, it results in a quality product that lasts a long time,” says Bindefeld.

About the exhibiton and the live webcast
The exhibition runs from February 9 at Strandvägen 5 in Stockholm, but will be inaugurated on the evening of February 8 through a live webcast on at 6:30 pm in Swedish and 7:30 pm in English.
No pre-registration is necessary.

For more information
Contact: Elin Lervik, press manager, Svenskt Tenn: +46 760 12 88 00,
Thommy Bindefeld, marketing manager, Svenskt Tenn: +46 8 670 16 02,